SOCIAL MEDIA MANAGEMENT
STEALING THE SPOTLIGHT IN THE EVER-CHANGING THEATER SCENE
Ever since it was founded in 1967, Repertory Philippines has staged over four hundred productions and is highly esteemed as “the most professional English-speaking theater company in the country”. But as other theater companies in the Philippines gain prominence and the pandemic continues to impact live performances, it has become increasingly important for REP to introduce itself to both loyal and new theater enthusiasts.
creating a digital stage
Repertory Philippines aims to increase ticket sales and engage a new generation of theatergoers. It seeks to reintroduce the beauty of live theater to its audiences by sharing its legacy and current productions within the digital space.
writing the script for a winning act
In response, Vinta conducted a brand health assessment of the company, benchmarking it against competitors, and strategically developed a compelling value proposition that highlights REP's extensive experience and legacy as the foremost English-speaking theater company in the country.
raising the curtain on success
Vinta created a robust social media strategy and well-curated social media content that communicate the brand as “theater at its best.”
The team worked with REP to preserve decades of theater excellence and form its online community through series’ such as #REPArchives and #REPAsks. With their recent stage productions and other company activities, Vinta also formed a promotional strategy through content and video marketing for their Facebook and Instagram accounts; static posts, carousels, and reels, and developed an ad campaign to target the right audience.
a social media standing ovation
With Vinta’s expertise, REP was able to attain its objectives. The team’s creation of effective ads played a crucial role in this achievement as REP’s “Carousel” saw a surge in ticket sales that led to sold-out shows, and REP’s revered actors receiving recognition from the Gawad Buhay 2023 awards. Additionally, Vinta's efforts helped expand the age range of REP's reach to different segments, making the revered theater company more accessible to a wider audience.
